Overview of Mediatakeout
Mediatakeout is a website dedicated to celebrity news and gossip, with a primary focus on African American celebrities. Founded by Fred Mwangaguhunga in 2006, it quickly gained popularity and now boasts over 14 million page views per day. Despite its success, it has faced criticism for its controversial content and unreliable reporting.
History of Mediatakeout
Origins: Fred Mwangaguhunga, a former corporate lawyer, transitioned from an online laundry business to blogging, launching Mediatakeout in 2006. The website experienced rapid growth, becoming one of the top 20,000 websites globally on Alexa and attracting millions of monthly visitors.
Success Factors: Mwangaguhunga prioritized building readership and brand equity over immediate monetization, following the model of technology firms like Twitter and Facebook. This focus, coupled with strong sources for stories, contributed to Mediatakeout’s rapid rise to global popularity within six months.
Business Model of Mediatakeout
Mediatakeout generates revenue primarily through advertising, like most media and news companies. Its unique content style and ability to engage its audience have contributed to its widespread recognition, with even non-visitors being familiar with its content.
Interesting Facts About Mediatakeout
- Original Programming: Mediatakeout plans to expand into TV and radio programming, with initiatives like a real dating show broadcast from its homepage.
- Facebook Traffic: Social media platforms, especially Facebook, serve as the main source of traffic for Mediatakeout, contributing to its increasing popularity.
- Kanye West Controversy: Mediatakeout’s relationship with Kanye West soured after negative reviews of his collections at Madison Square Garden were published on the site.
- Breaking Big Stories: The website has broken numerous high-profile stories independently, known for its sensationalist headlines that attract clicks.
- Insider Sources: Most stories on Mediatakeout come from insiders close to the celebrities involved, often staff members working for them.
- Most Visited Urban Website: Mediatakeout has become the most visited urban website globally, though this claim is not universally confirmed.
- Blog-Style Writing: Started as a blog, Mediatakeout continues to present news in a blog format, with an informal tone reminiscent of individual posts.
Conclusion
Fred Mwangaguhunga’s journey from a lawyer to the founder of Mediatakeout showcases the website’s remarkable success. Despite its controversies, it remains a prominent platform in the realm of celebrity news and gossip, continuing to captivate audiences worldwide.
FAQs about Mediatakeout
What is the primary focus of Mediatakeout?
Mediatakeout primarily focuses on celebrity news and gossip, particularly centering around African American celebrities.
Who founded Mediatakeout, and when was it established?
Fred Mwangaguhunga, a former corporate lawyer, founded Mediatakeout in 2006.
What is the business model of Mediatakeout?
Mediatakeout generates revenue through advertisements, similar to many media and news companies.
What are some unknown facts about Mediatakeout?
Some unknown facts about Mediatakeout include its plans to expand into TV and radio programming, its reliance on Facebook as a primary source of traffic, and its history of revealing high-profile stories sourced from insiders.
Is Mediatakeout considered a reliable source of news?
No, Mediatakeout is not considered a reliable source of news due to its controversial reputation, including allegations of publishing false or defamatory stories about celebrities and its departure from traditional journalistic standards.
